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A look back at Apple's 14 most cryptic event invites

Ashleigh Allsopp | March 11, 2016
Apple is famous for hiding clues in its event invitations, so here we look back at 14 of its most cryptic invite designs

Apple's iPad mini event invitation

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In October 2012 came one of our favourite invitations, with a tagline that reads: "We've got a little more to show you." It was a play on words, with the "little" referring to the 7.9in iPad mini, the first generation of the smaller Apple tablet.

iPhone 5S and iPhone 5C launch event invite

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September of last year saw the launch of theiPhone 5S, which was also joined by the iPhone 5C. Looking closely, this invite has a few clues hidden within it, including hints at the colourful iPhone 5C in the tagline: "This should brighten everyone's day." The white circles with the grey outline look a lot like the Touch ID fingerprint sensor, too, which was one of the new features of the iPhone 5S.

iPhone 6 launch event invite

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In September 2014, the invitation to Apple's iPhone 6 event showed a shadow that many believed looked like a sun dial, hinting at the iWatch which did indeed debut at the event, but is actually called the Apple Watch instead.

Source: Macworld


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