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Air NZ’s new reverse auctions

Vera Alves | May 19, 2011
Airline builds new flight booking engine for reverse auctions, to sell empty seats.

"All in all it was a highly complicated project involving a large number of components in our software architecture and we are immensely proud of the successful outcome," he adds.

More than 20,000 people per day visit the reverse auctions website and, according to the company, customer feedback has been very positive, with customers getting domestic flights for as low as NZ$1.50.

Giles is confident Air New Zealand is the first airline to put this system in place. "We had our legal team doing some research and couldn't find any other airline doing the same."

He adds that the team has already had requests from some of Air New Zealand's offshore regions and doesn't rule out taking the concept into those regions. "We built it for New Zealand but with the mindset that we could take the Grabaseat brand out and use the functionality in other markets," he says.


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