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APAC increases use of video collaboration

Anuradha Shukla | Jan. 16, 2015
Polycom analyses use of technology in business.

70% of the respondents in Asia Pacific (APAC) cited an increase in the use of video in day to day business, according to a newly released survey commissioned by Polycom.

86 % of executives and 89 % of managers in APAC lead the use of video within an organization and more than 90% of companies surveyed in the region access meetings through room based solutions.

52% of senior executives, 37% of distributed team members, and 31% of remote workers across APAC have embraced the technology more than everyone else.

Findings of the study, conducted by Quocirca, are based on an online survey of 800 people from 80 countries. This study shows that more than 80 percent of the global respondents directly link their fiscal savings to make faster business decisions and improve employee work/life balance.

"The way people work is changing. Mobility, bring your own device (BYOD), social and collaboration solutions like video conferencing combined with the desire to reduce real estate costs are causing businesses around the world to rethink the traditional office setting," said Jim Kruger, chief marketing officer, Polycom.

Higher productivity and teamwork

More than 90 percent of businesses across the world using video regularly to collaborate have experienced higher productivity. Video collaboration solutions also improve teamwork and reduce travel expenses for these businesses.

45% of end users frequently use their mobile devices, such as tablets, laptops and mobile phones, to join a video conference, and 35 percent of workers who are 25 years or younger use video frequently and from anywhere.

Although businesses understand the use of video collaboration the study finds barriers to broad adoption of the technology.

Very few organisations have broadly rolled out video to desktop and mobile users, and have limited availability of video to the larger conference rooms.

Rob Bamforth, of research and analysis house, Quocirca, suggests that encouraging a culture of video adoption would benefit both the individual and the organisation. 



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