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Apple 'pulling strings' on Apple TV to 'see where it goes'

Karen Haslam | June 1, 2012
Apple CEO Tim Cook revealed that Apple has “some incredible things coming out,” and spent some time speaking about the television business, but he added that the company would “double down on secrecy on products”.

Cook added that the Apple TV isn't "a fifth leg of the stool". He revealed that: "It's not of the same market size of a phone business or the Mac business or the music business or the tablet business. It's not like that. But last year we sold 2.8 million Apple TVs. This year, in the first six months, we've sold 2.7 million. And that was helped by 1080p and movies in the cloud. And so this is an area of intense interest for us. Many of us, the TV that we do watch is almost exclusively on it. That's what my TV watching is. All of my movies, everything, is coming through Apple TV."

He also noted that: "the customer satisfaction with that product is incredible. It's off the charts."

 

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