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Apple returns to brand perception top 10 list

Gregg Keizer | Jan. 16, 2015
But smartphone rival Samsung ranks higher in U.S. polling.

While Microsoft did not make the firm's top 10 list, Marzilli said its score did improve in 2014. "Microsoft was No. 121 in 2014," Marzilli said in a follow-up email. "That is in the top 10%, but not the top 10. They were at No. 142 in 2013, so they did move up a bit."


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