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Asian families are heavily into gadgets

Anuradha Shukla | Nov. 15, 2011
Immediate families of over a third of respondents own more than seven gadgets, according to Microsoft survey.

Asian families are heavily into gadgets, according to the findings of the latest Microsoft poll on 'families and technology in 2011'.

The findings of the survey show that immediate families of more than a third of respondents own more than seven gadgets.

About 36 percent of Filipinos and 34 percent of Singaporeans had more than 10 electronic gadgets, which notes Microsoft exhibits their preference to stay socially connected.

Eighty-six percent of those surveyed said technology had a positive impact on their family relationships and 16 percent of the respondents rated the impact of technology on their family as "very positive".

"The findings show that this technology has become an intrinsic part of our daily lives. Asian families are big believers that technology helps them to communicate better and it is obvious from the rate of adoption, that everyone, from young kids to grandparents, is finding technology easier to use," said John Fernandes, director, marketing and operations, Microsoft Singapore.

Improving family relationships

Improving family relationships is high on the agenda for those living in the Asia Pacific with 69 percent of respondents saying they will teach a family member how to use the Internet just so they can "stay in touch regularly."

Forty-six percent of the respondents in the region said they would spend at least 15-30 minutes each day connecting with their loved ones during the holiday season.

Eighty-one percent of Singaporeans use technology to keep in touch with their loved ones overseas and 28 percent of the respondents from this city use e-mail, instant messaging, social networks and video chat to stay in touch.

"The results of the poll show that the popular notion of technology being a purely negative influence on family relationships is a misconception. The increasingly globalised nature of the world economy has no doubt greatly dispersed families far and wide around the region, but at Microsoft our focus is on delivering technology that makes it easier for families to stay together," said Fernandes.

"Tools like Windows Live Messenger, SkyDrive and Photo Gallery already make it a snap to share updates with your dear ones regularly. And with the growing improvements to video chat capabilities on Windows PCs and Phones, the time when we speak face-to-face on a daily basis is not far away."


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