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Asian markets ripe for digital media harvesting

Zafar Anjum | March 19, 2014
Future of digital media in Asia discussed in the Festival of Media Asia-Pacific 2014 in Singapore

The second day of the Festival kicked off with Peter Vessenes, Founder & CEO, CoinLab and Chairman, Bitcoin Foundation, who addressed the impact of Bitcoin, providing a glimpse at the future of currency, where goods and services are bought virtually and the ways it could reshape the media buying landscape.

Picking up on the Festival theme of 'agility' Shailesh Rao, VP, APAC & Latin America & Emerging Markets, Twitter, joined Damien Cummings, Regional VP & CMO, Philips ASEAN & Pacific, to discuss how brands can create relevant real-time content to meet the demands and engage with empowered digital consumers.

Innovations from Asia: Electricity from #hashtags

This year's event also played host to five innovative showcase theatre sessions.

Havas Media Group APAC also showcased how technology can play a bigger role in increasing social media engagements with the unveiling of the company's new social innovation 'Heartbot' - a machine that turns a set of identified hashtags into generated electricity.

This year's event concluded with a prestigious awards ceremony celebrating the best creative media thinking in Asia Pacific, and a platform to recognize the best work of brands, agencies and media owners in the region.



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