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Axis expects 60 per cent growth in Malaysian video surveillance market

AvantiKumar | March 4, 2010
Launches new thermal imaging cameras
KUALA LUMPUR, 4 MARCH 2010 -- Swedish video surveillance equipment firm Axis Communications expects its Malaysian market to grow 60 per cent this year, it said.

Speaking during the launch of its new thermal imaging camera in Malaysia, Axis Communications country manager Nafis Jasmani said the company expected its Asia Pacific network video surveillance market to grow 40-50 per cent year-on-year, while its Malaysia market is pegged to grow by 60 per cent in 2010.

Jasmani said that in Malaysia, the sectors that offered the highest growth included manufacturing, education and government. "This growth is partly fuelled by the move from analogue-based CCTV (closed circuit television) systems to open digital solutions as well as the strength of our partner ecosystem.

"The company has more than 30,000 channel partners worldwide. In Malaysia, we are experiencing a 30-40 per cent growth in partner registrations," he said.

In Malaysia, we also expect tremendous growth on the back of the government's target to reduce street crime by 20 per cent by the end of the year as well as the implementation of high-speed broadband [HSBB], Jasmani said.

The company is also looking for opportunities in the health and retail sectors, which traditionally have high demand for digital security surveillance systems in other parts of the world, he said.

"In 2009, we did experience delays with projects due to the downturn but these are showing signs of being freed up and the shift from analogue to digital systems is very positive," Jasmani said, adding that Malaysia could become a top earner for the company in the region.

We expect strong demand in the market within the next three years, said Jasmani. Analyst firm IMS Research estimates that the Asia market for network video surveillance will grow at a CAGR [compound annual growth rate] of 34.9 per cent over the next five years, to be worth more than US$1.7 billion in 2013.

 New thermal imaging cameras

The company is expanding its portfolio with two unique thermal network cameras AXIS Q1910 and AXIS Q1910-E -- for professional surveillance, said Jasmani. These cameras use thermal imaging, which allows users to detect people and incidents with greater reliability even in complete darkness and other difficult conditions.

Thermal cameras create images based on the heat that always radiates from any object, vehicle or person, he added. This gives the thermal camera the ability to see through complete darkness as well as through difficult weather conditions such as haze, dust and smoke.

"High image quality allows facial recognition or tracking car number plates at night for instance," he said. "The cameras are like a miniature battery-powered netbook."

"The AXIS Q1910 is designed for indoor surveillance and  is an affordable thermal network-ready camera, which is PoE- [power over Ethernet] enabled and detects white heat as given out from a human body or warm object such as a glass of hot water," he said. "This is different to how infra-red camera work."

The AXIS Q1910-E is an outdoor-ready camera and an excellent complement to conventional camera within area protection, perimeter monitoring, and building security, said Jasmani. Both cameras offer key supporting features such as the H.624 and Motion JPEG standards, audio, local storage and intelligent video.


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