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Bluebell in Hong Kong chooses Rackspace

Zafar Anjum | March 27, 2013
The luxury products company wants to expand its e-commerce business across Asia

The Bluebell Group, a distributor and marketer of imported exclusive luxury products, has chosen Rackspace's dedicated hosting services to support its e-commerce operations, announced Rackspace, the open cloud company.

Bluebell started using Rackspace's dedicated hosting services in Hong Kong when it decided to build online shops for its retail partners.

"Traditionally our customers used to visit the store in person to enjoy the ambience and try out and purchase luxury goods," said Marc Ardisson, Group digital director of Bluebell. "However, we began to see the online shopping trend take off and become more popular across Asian countries. This prompted the need for our partners to establish their shops online, offer a new service to our customers and a new channel of distribution for our brands. As their distributor and business partner, it is important that Bluebell provides them with a stable e-commerce platform to support their online business in these markets."

Partnering with Rackspace, the company successfully deployed the Magento eCommerce platform and hosts its servers in Rackspace's data centre in Hong Kong. Bluebell has key markets in Japan, China and Hong Kong.


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