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Bye-bye Kindle, e-reader screens coming for netbooks

Dan Nystedt and Martyn Williams | June 1, 2009
Netbook screens from Pixel Qi will be in devices by the end of this year

The next major hurdle for Pixel Qi is finding large customers for its new 3qi screens.

The screens will cost a little more than conventional LCD screens at first, but costs will go down as production volume picks up, said Jepsen. Pixel Qi designed its screens around the most common technology and production line processes of the day, TFT-LCD (thin-film-transistor liquid crystal display) technology.

The company did not say which manufacturers it is working with, but there are several in Taiwan, including AU Optronics, Chi Mei Optoelectronics and Chunghwa Picture Tubes.

One bonus for Pixel Qi is that the global recession has hurt LCD demand, freeing up production lines for its new display.

But that's about the only benefit from this recession.

"People read the news everyday and this has been pretty bad, and so convincing people to take risks during that time was darn hard," said Jepsen. "Venture capital dried up so of course we were trying to get funding during all of that, but we did it."


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