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Dell empowers the evolving workforce in APAC with new devices

Zafirah Salim | Jan. 15, 2015
Dell’s new range of products comprises the latest XPS 13 Ultrabook and XPS 15 laptop, Latitude 7000 series 2-in-1 and Venue 11 Pro tablets, OptiPlex range of desktop solutions and the latest Dell UltraSharp 5k Display Monitor.

Dell recently announced its reinforced commitment to empower the evolving workforce in Asia Pacific (APAC) with the introduction of its latest range of client solutions products.

Dell's new range of products comprises the latest XPS 13 Ultrabook and XPS 15 laptop, Latitude 7000 series 2-in-1 and Venue 11 Pro tablets, OptiPlex range of desktop solutions and the latest Dell UltraSharp 5k Display Monitor.

"Asia Pacific remains a key focus and growth driver for Dell's client solution business and we recognise the value of delivering new innovations that are tailored to the needs of our customers in the region," said James Johnston, Executive Director and General Manager, Client Solutions, Dell APJ. "We are confident that our new range of products can help our customers be more efficient while they embrace changes in the evolving workforce."

In a media statement, Dell said that its total client solutions business maintains the second position in APJ with 11 percent market share, according to IDC's WW Quarterly PC Tracker, Q3 2014.

Performance a top priority

While trends such as mobility and consumerisation of IT continue to shape the way employees use technology for work, Dell recognises that performance is the top priority for users when selecting a work device.

With that in mind, Dell launched the new XPS 13, which is apparently the smallest 13-inch laptop in the world. The XPS 13 is designed to be the best performing notebook of its size, providing battery life with over 15 hours of run time on a single charge.

Dell is also introducing the new XPS 15, which offers high-resolution and vibrant colour in a new UltraSharp 4K Ultra HD touch display. Boasting over 8 million pixels, the 4K2K screen option is apparently one of the highest resolution panels available on a 15-inch laptop today.

Accelerating productivity for the mobile workers

According to a recent Harris International Tablet survey conducted for Dell, more than one-third of IT decision makers are apprehensive of the time required to set up, configure, manage and secure tablets when compared to laptops. While organisations' IT departments are hesitant to allow usage of mobile devices in the workplace, Dell's Global Evolving Workforce Study found that tablets and 2-in-1 devices are gaining popularity in the workplace, with 60 percent of workers claiming to use more than one device to be productive.

As such, Dell is introducing its most secure 2-in-1 device, which combines a lightweight Ultrabook and a detachable 13-inch tablet in one powerful device, featuring Intel Core M processors. The new Latitude 13 7000 Series 2-in-1 offers a large 13.3-inch display and a professional, ISO-certified backlit keyboard, bolstered by the convenience of Instant Go from sleep mode, a feature often reserved for smart phones and traditional tablets.

 

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