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DEMO comes to Singapore

Zafar Anjum | May 26, 2011
The Asian edition of IDG’s global launch pad for emerging technologies to be held in the Lion City in November this year.

Asian technology companies seeking a spot in the famous technology launch pad DEMO will not have to go all the way to America's Silicon Valley. For, IDG Enterprise and Sphere Exhibits are bringing DEMO to Asia.

IDG Enterprise is a US-based technology, media, events and research company. Sphere Exhibits is a wholly-owned subsidiary of Singapore Press Holdings (SPH).

Together, they will be organising the inaugural DEMO Asia 2011 on 29-30 November 2011 at Marina Bay Sands Expo and Convention Centre in Singapore.

This will be the first DEMO event in Asia, outside of China (DEMO China takes place in Mandarin only). IDG started DEMO in the USA in 1991 and it is held twice a year. It comprises conferences, pitches and networking sessions for specially invited group of companies to launch their products for the first time. The audience is made up of angel investors, venture capitalists, government agencies and research institutes.

Highlighting the format of the event, Neal Silverman, senior vice president, DEMO, said that each company is given only six minutes on the DEMO stage to demonstrate how their products will change their world. He also said companies outside of Singapore may also take part in DEMO Asia.

Silverman also hinted at the possibility of other editions of DEMO to be held in Russia, Israel and South Africa.

According to Silverman, DEMO has helped raise about US$4.5 billion for new tech companies in its 20-year history. More than 50 companies taking part in DEMO events were either acquired by or went into collaboration with tech giants such as Google, Microsoft and Symantec, among others. Some of the groundbreaking innovations such as Adobe Acrobat, Skype Mobile and Java were launched in past DEMO events.

Three Singapore companies (Foound, GotoCamera, and Fetch Plus Asia Pacific) have taken part in past DEMO events held in the US and secured funding, said Silverman.


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