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Encompass Digital Media bets US$20 million on Singapore

Jack Loo | July 4, 2011
The provider sees Singapore as a regional hub for the digital media industry.

Can you share some information on your market strategy?

Growing our business in Asia, and in the process elevating Singapore's standing as a regional digital media centre of excellence, will be the key objective of our plan and investment. Working with government agencies the Infocomm Development Authority (IDA), Media Development Authority (MDA), Jurong Town Corporation (JTC) and Economic Development Board (EDB), we are confident that we will be able to meet this objective.

As the only industry player in this part of the world that offers the full suite of digital media services, we are focused on building our brand awareness and capabilities among firms, both large and small, that sit within the digital media supply chain. We believe we can play a pivotal role in supporting their businesses.

Additionally, we are also working with technology providers to bring cutting edge technology to Singapore even before it is available globally, allowing us to provide new features to our customers quickly.

In the last 12 months, we launched more than one channel every three weeks. This fast growth is a reflection of the confidence our customers have in us. To encourage more channels to partner with us, we require the time to build fulfilling, long term relationships. Relationship building is key on our priority list over the next five years.



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