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Fitbit caters to corporations, and not just with discounted fitness trackers

Fred O'Connor | Aug. 12, 2015
Fitbit is known for selling fitness trackers to consumers, but the company also sees its fortunes in the enterprise market.

"There's a lot of data we have that allows us to potentially discern what products they might be interested in," especially around upgrading to other Fitbit models, he said.

Judging by Zerella's remarks, Fitbit is just getting started trying to figure out how to find value in user data.

"There's a lot of ways to use the data and frankly it's not an area that we're leveraging much today," he said.

 

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