Unfortunately, report based on the words of these analysts and other so called experts, along with supposed "leaks" from the Far East, may cause changes to the value of the stock.
No doubt a number of investors read reports last year that suggested Apple's stock was set to climb all the way to $1,000 a share and, enticed by claims that Apple is working on new product categories, including television, decided to invest money in the company.
Similarly coverage of the decline in the value of AAPL shares will have given investors cause for concern.
The best advice is to invest for the medium to long term - five to ten years - and expect the value of the shares to fluctuate. If you invest over a longer period you're in a much better position to ride out any fluctuations in the market.
In the short term investment in Apple is a sophisticated game, with many people (many of them fund managers) with huge resources putting their money in. Just remember, you're up against the big boys and girls.
Make sure you stay informed, create a short cut to Yahoo Finance.
How do I buy Apple shares?
Shares can be bought and sold by post, telephone or online. It's incredibly easy to buy and sell shares via the internet, plus it's often the cheapest option.
Note that internet share dealing is execution only. This means that the broker carries out your instructions on what to buy and sell without giving you any advice.
It is also likely your shares will be held in a nominee account - basically the stockbroker holds them on your behalf. This means your name may not appear on the company's register - and as a result you may not receive the company's financial report and you probably won't be able to vote. Dividends will still be paid into your account however.
Your internet share dealing services might buy and sell shares in real time so you know exactly the price you are paying for your chosen shares, but it is also possible that shares are purchased at certain times of the day, so you may not be buying at the price you thought you were.
Another thing to note is that if you don't hold the share certificates, you will have to sell the shares through the broker you bought them from. You will likely be charged a fee if you swap to another firm.
You can also invest through a stockbroker. You may have to pay them commission, but it is still possible to opt for an instant access execution-only stockbroker, who won't give you advice and simply process your requested transactions.
Sign up for MIS Asia eNewsletters.