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In wearables push, Sony preaches collaboration

Tim Hornyak | Jan. 19, 2015
It echoes the strategy being pursued by Samsung, which is also counting on partnerships to tackle both wearables and the smart connected home.

"We want people to look up when they walk -- looking down all the time isn't a nice view," Tajima said. "With SmartWear we want to extend human capabilities, like extending the brain or part of your body."

A promo video shown at the expo depicted a range of connected devices that Sony sees as part of the move from phones to wearables and IoT (Internet of Things) applications. The promo showed concepts for a SmartBicycle with 360-degree onboard camera views, a "Quad helicopter camera" that would act like a personal drone following users around, an underwater camera for fishing, a life-logging neck camera and a Segway-like SmartTransporter on four wheels.

The concepts could be possible through collaboration, Tajima said after his presentation, adding, "We want to leverage our brand and our core competences in offering consumer wearables, while also working on co-creation with B2B partners."


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