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Intel chases smart TV business with new chip

Agam Shah | March 20, 2012
Intel hopes to find a foothold in the lucrative smart TV market with the introduction of a chip for TVs and set-top boxes.

But challenges await Intel as it tries to find a place in the TV business, Brookwood said.

"They have silicon that offers good value, but they are competing against other companies like MIPS that offer lower cost," Brookwood said.

Intel also has to contend with ARM, which is already filling Intel's shoes in the retail TV business. Marvell in January announced an ARM-based chip for televisions that will run Android and Google TV software, which could fill in for failed Intel Inside products such as the discontinued Logitech Revue.

 

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