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Jabra partners with Ingram Micro to expand reach into ANZ market

Mike Gee | June 3, 2013
Distribution agreement includes Jabra's full range of products, including the recently launched Jabra Motion.

Hands-free communications solutions developer and provider, Jabra A/NZ, has appointed Ingram Micro Australia to distribute the company's complete range of call centre and office products. The distribution agreement includes Jabra's full range of products, including the recently launched Jabra Motion, which is designed to suit mobile workers with an everyday need for audio conferencing or hands-free calls, in the car or at home using smart devices. Ingram Micro Australia enterprise business manager, Jon Fox, said, "We're delighted to sign Jabra up as a partner. We see it as a great opportunity to link in with our existing Cisco and Microsoft businesses as we look to enhance our offerings in the growing unified communications market.

"This partnership will allow Jabra to leverage our extensive reach into the Australian reseller community, and perhaps introduce Ingram Micro to some resellers we may not have dealt with in the past." Jabra A/NZ managing director, Soren Schoennemann, said, "Ingram Micro's extensive local experience will allow Jabra to significantly increase awareness and adoption of our products in this region.

"Asia-Pacific is one of our fastest growing markets for unified communications solutions and it is critical for us to establish strong relationships with distributors across A/NZ that can add significant value to our proposition. "Our collaboration with Ingram Micro will also be beneficial in reaching a larger reseller database and in particular Cisco channels, given our existing relationship in product co-development," he said. The company has also extended its support to its partner network with a launch of the Jabra Business Tool, an iPad sales app. The app provides comprehensive and updated information on Jabra's business solutions in a visually appealing and easy-to-use format, enabling partners to use it as a sales tool on the go.


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