Microsoft hides US$43 billion Apple-esque business in plain sight
Gregg Keizer |
Oct. 13, 2015
'More Personal Computing' unit, combining devices and software and services, serves critical strategic purpose.
"What made [last week's Surface event] exciting and the various devices compelling ... was the fact Windows is fighting for itself: It is making devices not for show but for actual profit, and that makes all the different in the world," said Thompson.
Microsoft's 'More Personal Computing' segment is no OEM slouch: It beat Apple's Mac business by 53%, Acer's by 395%, in the second quarter. Click on image to enlarge. Data: Microsoft, Apple, Acer