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Microsoft hides US$43 billion Apple-esque business in plain sight

Gregg Keizer | Oct. 13, 2015
'More Personal Computing' unit, combining devices and software and services, serves critical strategic purpose.

"What made [last week's Surface event] exciting and the various devices compelling ... was the fact Windows is fighting for itself: It is making devices not for show but for actual profit, and that makes all the different in the world," said Thompson.

In OEM revenue, Microsoft tops Apple and Acer
Microsoft's 'More Personal Computing' segment is no OEM slouch: It beat Apple's Mac business by 53%, Acer's by 395%, in the second quarter. Click on image to enlarge. Data: Microsoft, Apple, Acer


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