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PC shipments grow in India

Anuradha Shukla | March 29, 2012
IDC identifies Dell, Lenovo and HP as the top vendors in PC market.

PC shipments are growing in India with Dell, Lenovo and HP as the top vendors in the PC market in the fourth quarter of calendar year 2011 (Q4 CY 2011).

Maharashtra is the single largest state for PC shipments growth in India, according to state wise PC research by IDC. This western state is also the largest contributor for both Dell and HP.

The semi-urban markets are growing at a very fast rate and PC Growth in India is gradually percolating into upcountry markets i.e. Tier 2 and Tier 3 cities.

"Commoditisation is driving growth into semi-urban markets, which are showing much faster growth in terms of increased purchasing power, increased awareness level of products and the desire to improve living standards," said Kanwar Rahul, research manager, IDC India.

South India rules

Karnataka is the highest contributor within South India that holds the top place in the India PC market in Q4 CY 2011.

"South India typically boasts a few big names in the enterprise market, who continue to be top spenders in IT products. Further, the region continues to be a stronghold for non-branded PC market in India," said Kiran Kumar, senior market analyst, IDC.

IDC's 'India State Level PC Research' also indicates the north region to be at the second place in the India PC market with Delhi and Uttar Pradesh at the first and second place respectively.

The west region was at third place in the India PC market in Q4 CY 2011.

Demand for PCs will not be so great in the coming months, says IDC, due to several factors such as the volatile rupee, hard disk shortage, and a recent budget announcement around higher excise.

All these factors will increase the prices of PCs and make a significant impact on its demand.


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