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PCCW Solutions, GS1 Hong Kong launch new traceability platform

Anuradha Shukla | Nov. 8, 2011
ezTRACK enables users to gain visibility of entire supply chains.

A new cloud-based platform launched by PCCW Solutions and GS1 Hong Kong is providing users with visibility of entire supply chains.

The new platform, ezTRACK, also helps users to track and trace the flow of goods and product information in real-time via the Internet.

The full suite of ezTRACK includes Genuine Product Authentication Solution, Cold Chain Management Solution, Item Level Tracking Solution, Warehouse Management System, Retail Management System and Consumer Behaviour Analysis.

Providing comprehensive functional coverage across six solutions, ezTRACK allows enterprises to improve operational efficiency, gain greater business intelligence, as well as maximise their competitive advantage and profitability.

"Riding on our full spectrum of cloud computing services, PCCW Solutions brings in this globalised traceability platform with advanced business applications to enterprises, enabling them to collaborate seamlessly and efficiently with trading partners around the world," said George Fok, managing director of PCCW Solutions. "Our goal is to help enterprises transform their operation and business, optimise operational efficiency, increase supply chain visibility, uplift product quality and safety, and ultimately enhance the quality of life for people."

Low total cost of ownership

The new platform offers several benefits to all users in the supply chain such as providing lowest total cost of ownership. This plug-and-play cloud-based platform does not require extra IT infrastructure investment to implement or upgrade.

ezTRACK is fully scalable and can be upgraded to incorporate future services and technologies. Also, the platform is fully interoperable with existing enterprise resources planning (ERP) and warehouse management systems.

Thanks to embedded information security features, business are assured that their critical product information is highly protected.

"Stepping into a new E-era, Internet of Things (IoT) becomes one of the new dimensions to shape the world and society," said Anna Lin, chief executive of GS1 Hong Kong.  

"ezTRACK, an EPCIS-standard traceability network, which is also conceived as IoT, brings tangible business benefits, such as high visibility on product management, improved life-cycle management, supply chain modernisation, and better collaboration between enterprises."


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