Roku is taking on Google's Chromecast with its latest media player. The Streaming Stick plugs straight into any TV with an HDMI port.
Now an established name in the media streaming market, Roku's Streaming Stick is its smallest device yet. The Streaming Stick is available to pre-order now for £49 and will arrive in late April. See also: Roku 3 review: media stream offers handy features at a price.
"The new Roku Streaming Stick gives consumers more choice for streaming entertainment to the TV than any other device," said Jim Funk, senior vice president of product management at Roku. "Consumers want a ton of entertainment, a friendly user interface, and options to control the experience with a remote or mobile device. This new Roku Streaming Stick brings all that and more - and in a tiny form factor."
The Streaming Stick plugs directly into a free HDMI port, just like you would plus a USB flash drive into your laptop - making it a sort of HDMI-dongle. Like Roku's other players, content can be streamed over Wi-Fi from various sources via the Roku channel store. See our: Google Chromecast review
This includes big names such as Netflix, YouTube, 4OD, BBC iPlayer, Sky's Now TV and Sky Store. Roku says on its blog that the channel store has more than 1,200 channels to choose from.
Roku's Streaming Stick supports Full HD output and includes a Wi-Fi enabled remote control. Users can also use their Android and iOS devices to control the device with a free app.
Roku confirmed that over time it will add additional features including the ability to stream content from a computer to the TV.
The Steaming Stick is not to be confused with Roku's 'Roku Ready' streaming stick which is only available in the US at the moment and only works with a Roku Ready TV.
Sign up for MIS Asia eNewsletters.