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Samsung boosts bada with two nationwide programmes in Malaysia

AvantiKumar | Sept. 13, 2010
University challenge and developer workshops launched to drive adoption of the mobile platform.
KUALA LUMPUR, SEPTEMBER 13, 2010 To drive adoption of its mobile platform, bada, Samsung Electronics (SME) has launched two nationwide campaigns the Samsung bada Heroes Developer Varsity Challenge and Developers Day workshops.

We are very passionate and excited about our new bada platform [Samsung's new open mobile platform] and hope to share this enthusiasm with the local developers' community," said Samsung Malaysia Electronics Director, Mobile Phone, Andrew Cheong.

A mobile platform is only as good as its applications and developers; so we are very committed to engaging and educating both established and emerging developers through our Samsung bada Heroes Developers Varsity Challenge and bada Developer Day Workshops, said Cheong.

"The Samsung bada Heroes Developers Varsity Challenge is a developer contest calling on university level students to create useful, engaging mobile applications and content on Samsung's bada platform," he said. "Samsung Malaysia Electronics launched its own contest for local Malaysian university students, which kicked off at University Tunku Abdul Rahman (UTAR) in Perak on 20 July."

Cheong said that a Samsung Varsity Challenge Team hosted three Varsity Meets' across Malaysia to inform students of the contest rules, as well as to introduce the bada platform to emerging developers. "The last Varsity Meet held on 19 August in Kuala Lumpur, drew more than 80 excited university students and their professors, eager to test their developing skills in the competition."

He said that the contest would end in December 2010 when the top three winning teams are selected by a panel of mobile experts and awarded prizes, which include US$4,833 (RM15,000) and four Samsung Wave mobile phones for the winning team. 

Both the Samsung bada Developer Day Workshops and the Samsung bada Heroes Developers Varsity Challenge are supported by the government ICT agency Multimedia Development Corporation (MDeC) and regulator Malaysian Communications and Multimedia Commission (MCMC).
Samsung bada Developer Day Workshops

"In addition, Samsung continues reaching out to the local developers' community through the Samsung bada Developer Day Workshops, an education series that assists developers and their communities while encouraging bada application development," said Cheong.

He said the workshops, launched on 5 August, were to provide insight into bada developments as well as to facilitate the certification process. Whether it is through Facebook, Twitter, the Developer Day Workshops, or the Samsung bada Heroes Developers Varsity Challenge, we are connecting with developers, educating them about bada, and empowering them with resources.


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