Subscribe / Unsubscribe Enewsletters | Login | Register

Pencil Banner

Samsung follows other electronics giants into the auto industry

Lucas Mearian | Dec. 11, 2015
Welcome to the age of the software-defined motor vehicle.

The automotive market, according to Koslowski, is now entering the age of the software defined motor vehicle.

Going forward, smart vehicles will not only offer sophisticated embedded electronics, but cars and trucks will also begin communicating with each other and larger infrastructures.

"I can envision Samsung expanding reach into all aspects of smart mobility," Koslowski said.

Samsung Electronics revealed its push into the automotive space during its annual structural reorganization in order to "pre-emptively respond to business uncertainties."

Initially, Samsung's automotive components team will focus on building electronics for infotainment and autonomous driving vehicles. The operation will be headed by Executive Vice President Jonghwan Park and overseen by Vice Chairman and CEO Oh-Hyun Kwon.

Samsung's smartphone business has seen flagging sales of late, and the company said it established a new automotive components team to "target and pursue new business initiatives to prepare for future growth."

"It shows you that electronics companies are very curious about the auto industry. They see it as a big growth opportunity," Koslowski said.

 

Previous Page  1  2 

Sign up for MIS Asia eNewsletters.