Singapore Telecommunications Limited (SingTel) is acquiring Singapore's most popular food website, HungryGoWhere, for S$12 million (US$9.4 million).
This is part of the deal as the telco acquires 100 percent of GTW Holdings Private Limited (GTW), the owners of HungryGoWhere, the company announced on 22 May.
HungryGoWhere.com is a restaurant review portal. It is the leading food portal in Singapore, and has online presence in Hong Kong, Malaysia, Vietnam, Cambodia and Australia as well.
SingTel said in a statement that GTW will become a wholly-owned subsidiary of SingTel, and its operations will be merged with inSing.com, which is SingTel's lifestyle and local search site.
"The combination of these top lifestyle sites will change the game by creating an audience of two million customers - the largest food and lifestyle audience in Singapore," the telco said in its statement. "By combining HungryGoWhere with inSing.com's food channel, SingTel will be the leading digital expert on food and culinary establishments and will serve over 70 percent of the visitors who rely on mobile and online means for food and restaurant advice."
SingTel will add automated restaurant reservations and use the expertise to expand overseas across Asia, the company said.
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