Sprint says it's simplifying wireless service with a new "All In" plan that includes the cost of a smartphone, but its rules on throttling are making things more complicated.
For $80 per month, the plans include a high-end phone like the iPhone 6 (16GB) or Galaxy S6 (32GB), along with unlimited talk, text, and data. While the price you pay hasn't really changed from Sprint's older plans--and is actually $10 pricier than the iPhone-only plan Sprint used to offer--it's supposed to be simpler by building the phone price into the advertised rate.
However, the fine print on Sprint's All In website shows that unlimited data comes at a cost: Streaming video speeds are "limited to 3G," Sprint says. A note further down the page says that "Streaming video speeds will be limited to 600Kbps at all times, which may impact quality." For reference, Netflix recommends at least 1500Kbps for streaming video.
Why this matters: Sprint has posted these speed limits on other parts of its website before, but recently told Ars Technica that it was making changes to how it handles video, and that those changes weren't reflected across every Sprint webpage. However, Sprint added that it "may offer--and some customers may choose--plans that include limits on streaming video as part of the rate plan," with those limits "prominently disclosed." Given that All In is a brand-new plan, there's no doubt that Sprint is still enforcing strict video speed limits on those who sign up.
A hodgepodge of policies
Just a couple weeks ago, Sprint said it had stopped throttling heavy data users in deference to the FCC's new Open Internet Order that bans selective blocking, throttling, and paid prioritization. This appeared to be an early victory for net neutrality proponents, with Sprint saying it "doesn't expect users to notice any significant difference in their services."
Unfortunately, the new approach doesn't seem like an improvement, as it has Sprint tucking blanket speed restrictions into the fine print, with each plan having its own set of rules. As an example, Sprint's iPhone and iPad bundle doesn't mention any 600Kbps video limit, but includes a different caveat: "Other plans may receive prioritized bandwidth availability." In other words, your reward for giving Sprint more business is second-tier status on the network.
By comparison, Sprint's older policy of throttling heavy data users doesn't seem so bad, because at least those limits only applied when the network was congested. The new All In plans will slow down your video all the time, even when the network is congestion-free. (Rival T-Mobile still throttles unlimited users who consume more data than 97 percent of the customer base.)
Sign up for MIS Asia eNewsletters.