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STMicroelectronics Asia Pacific appoints regional distributor

Zafar Anjum | April 5, 2013
WPI selected as regional distributor to strengthen distribution network in Greater China and South Asia region

STMicroelectronics Asia Pacific has appointed World Peace Industrial (WPI) Group as a regional distributor for the Greater China & South Asia Region, the Singapore subsidiary of the global semiconductor leader announced on Thursday (4 April).

WPI is a Taiwan-based company and a part of WPG Holdings, a leading distributor in Asia and among the top three distributors worldwide.

This partnership of ST and WPI will provide even stronger support to the local design market, the semiconductor manufacturer said in a statement.

 "With its network of over 30 sales offices and nearly 1,500 employees across Greater China, ASEAN and India, our partnership with WPI will greatly strengthen the reach and availability of our products and solutions to all our existing and potential customers in the region," said Francois Guibert, Executive VP & President, Greater China & South Asia Region, STMicroelectronics.

The two companies have already started working closely on an identified and selected customer base, and expect positive outcomes in the coming months, the company said in its statement.


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