In the 2002 movie Minority Report, as lead actor Tom Cruise walks into a mall, his retinas are scanned to identify him, which leads to a series of personalized ads. Peltzman doesn't believe retina scans will be utilized anytime soon, but he clearly sees the rapid approach of advertising connected to users via geolocation, with more one-to-one ads based on who you that arrive via social media networks.
Peltzman said he can imagine using Sonar to send a message to someone via a social network, such as a discount on museum membership.
Smartphones won't necessarily rule
The idea that the smartphone will morph into an all-purpose device doesn't ring true with Gillett. He expects to see multiple devices and displays, and big improvements in the PC. He is expecting hybrid PCs that use SSDs to speed the system, but disks as well. This blending of storage with the system will require application changes to take advantage of it, he said.
Social media's relationship to the bottom line comes into focus
MoMA has made social media a key IT direction and has a Web page devoted to all of its networking links, including a Flickr group for people to upload photos they have taken at the museum.
It has more than 750,000 fans on Facebook and 582,000 followers on Twitter.
To help manage its social networking, the museum's IT and marketing departments share an employee who reports to both.
But Peltzman said it isn't easy to show how social networking generates money. Using social media for direct funding efforts can undermine it, he argues.
That also makes it difficult to tell the business exactly how much value is delivered by social media. But he believes that in time, analytical tools will arrive that can show how social media does contribute.
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