Apple acknowledges this by offering massive numbers of combinations for Apple Watch hardware, with two sizes, three metals and many wristbands. The software and interface are also highly customizable. This seems like a superficial benefit, but it's part of the difference between a generic, utilitarian tool that you use and an addition to your physical person that is used for self expression and group identity.
The Apple Watch isn't perfect. It's got a long way to go before it reaches its potential.
But Apple seems to know something about smartwatches that Google and others don't seem to understand, which is that the smartwatch is supposed to be part of who and what you are.
It's not a gadget strapped to your wrist. It's an upgrade for the wrist itself. It's a body part, not a tool.
And that's the revolution.
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