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What did Apple do in 2013? We evaluate what Apple achieved and ask if it fulfilled the prophesy

Karen Haslam | Dec. 4, 2013
We weren't correct with all our predictions for 2013, but a lot of what we were anticipating at the end of 2012 did see the light of day in 2013

As the year draws to a close, it's our chance to reflect on what happened in the year just ending, and predict what will happen in the next year. Looking back to what we wrote at this time last year is enlightening, and tallying off just how many of our predictions made it into reality is revealing.

We weren't correct with all our predictions for 2013, but a lot of what we were anticipating at the end of 2012 did see the light of day in 2013.

For example, we were anticipating a MacBook that would work all day without your having to plug it in and that's what we got back in June when Apple launched the 12-hour battery boasting MacBook Air.

We were also correct to assume that Apple would adopt Intel's Haswell generation of CPUs, as a result of which we'd see Apple able to take advantage of various technologies such as integrated GPUs that would be good enough for Apple's Retina display-incorporating MacBook Pros. [Read Apple in 2013: Plans for Processors].

There was some speculation that Apple could move away from Intel for its processors, with Apple building its own chips in its Palo Alto Semiconductor subsidiary. However, as we wrote at the end of 2012, this was unlikely as such a move would require sacrifices in both performance and compatibility.

We made some predictions about the move away from hard drives to solid-state flash drives. Specifically that SSD storage would get cheaper. For example, at the end of 2012 we noted that Apple was charging £400 more for the MacBook Air with 512GB of flash storage compared to the 256GB flash model. Now that 512GB upgrade costs you £240 more. The knock on effect of cheaper storage is cheaper Macs, and Apple introduced a new entry level MacBook Pro with Retina display this year. This new model is £350 cheaper than the previous entry-level model. Sometimes Apple does reduce prices.

Speaking of SSDs, we also referred to the fact that the SSDs at the end of 2012 were pushing the limits of the SATA interface. Apple addressed this issue by offering PCIe-based flash memory on new Macs that launched in 2013, which is 10 times faster than any traditional desktop hard drives.

The iPad mini had just launched when we wrote last year's predictions and we suggested that it might offer a clue about the future of Apple's displays: thinner with smaller bezels. While the Mac displays have changed little in the past year, the full sized iPad Air has adopted the thin bezels of its smaller sibling.


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