The site has teamed up with an unnamed patent expert to come up with some concept images of how Apple's TV, possibly iTV, might look like including the device itself and extras like the remote control. There's also insight and speculation as to how the Apple TV will be operated, revolving mainly around the voice recognition software, Siri.
The firm said: "This is not just a guess based on rumours - hours of research have gone into this, including investigating patent offices in America to see what Apple has registered."
The main image of the TV simply depicts an Apple iMac looking device with Siri on screen asking "What would you like to watch now?"
One image shows what the Apple TV's remote control could look like. It's a full touch-screen device which has Siri built-in.
Another image portrays an interface displaying content to choose from looking like Apple's Cover Flow. The content will be displayed based on what you say to Siri and will supposedly by gesture based suggesting the Apple television will have a built-in camera.
It's no surprise that an app for the iPhone is a suggested part of the Apple TV package. This would be an alternative to the remote control and is something on offer with the vast majority of TV manufacturers already.
Sign up for MIS Asia eNewsletters.