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Why Johnnie Walker joined the Internet of Things

Thor Olavsrud | May 27, 2015
With the help of printed electronics and an Internet of Things smart product platform, beverage giant Diageo is equipping its Johnnie Walker Blue Label whisky with smart bottles.

Niall Murphy, co-founder and CEO of EVRYTHNG, says the mission is about more than IoT, it's about creating the Web of Things.

"The Internet of Things is about how stuff gets connected," he says. "The Web of Things is about how things are connected in a broader network. How stuff is getting connected is the least interesting part of the whole puzzle. The value arises as a consequence of the data getting connected."

When an inventory item is connected to the Internet of Things, it becomes a data generator, Murphy explains.

"From a CIO's point of view, the operational capability of the business can become informed by its assets," he says.

That means consumer products can help you instrument your supply chain and inform you about the performance of products in the field, or the LED lights in a building could detect the amount of daylight in a room and dynamically throttle their output for maximum energy efficiency.

"When products become smart it's transformative to the enterprise providing those products," Murphy says. "What is a product? It used to be defined as being a physical thing. Now it's a combination of physical capability, software capability and data."

Leveraging the cloud-based EVRYTHNG Engine, Diageo used APIs and Web services to integrate its +More marketing platform with internal global ERP and CRM systems, external agencies, developers and social networks. As a result, it can manage each OpenSense-equipped smart bottle's unique identity and associated dynamic data, allowing it to trigger "in-the-moment" marketing experiences and capture real-time supply chain analytics.


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