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Amazon: E-books now outsell print books

Matt Hamblen | May 19, 2011
Switch to digital books a turning point, as public transitions from paper books to e-readers.

It had to happen eventually: announced Thursday that it is selling more Kindle e-books than printed hardcover or paperback books.

Amazon said that since April 1, it has been selling 105 Kindle e-books for every 100 print books. Free Kindle books are excluded from that count; if free books were included, the number would be even higher.

Amazon CEO Jeff Bezos said the e-book threshold arrived sooner than expected. "Customers are now choosing Kindle books more often than print books," he said. "We had high hopes that this would happen eventually, but we never imagined it would happen this quickly." Amazon has sold printed books for 15 years and Kindle books for less than four.

Amazon doesn't share sales numbers but said it has sold more than three times as many Kindles books thus far in 2011 as it did in the same period in 2010.

The e-book surge is one of the biggest indicators of the impact of technology on culture, and the nation's public librarians have been careful observers of the trend for years. Many public libraries already offer e-book borrowing for free, subject to a library user loading special software on a desktop computer, mobile device or some e-book readers.

Amazon's news came as a surprise to Deborah Ervin, head of reference at the Framingham Public Library, a midsize library located in a Boston suburb.

"I'm certainly not opposed to [e-readers]," she said in an interview. "They are something people like and enjoy." Ervin likes using the Nook e-reader, sold by Barnes & Noble, which works with OverDrive software offered by her library and others in the Boston area's Minuteman Library Network for free e-book borrowing.

The convenience of replacing a heavy printed book, or several, with a lightweight e-reader is appealing, especially for somebody taking a long vacation, Ervin said.

"This is the latest and greatest technology, although many don't embrace it for one reason or another and might prefer holding an actual book, or feel e-readers are too complicated," she said. "Some people buck modern trends and would use a rotary phone if they could. Still, a lot of people use e-books almost exclusively."

While the Nook and Sony e-readers allow open e-book library borrowing, Ervin said she and other librarians are hopeful that Kindles will soon expand beyond letting users borrow only Kindle books from libraries. (In April, Amazon announced that it would allow Kindle book-borrowing from 11,000 U.S. libraries later this year.)


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