The Apple booth was the place to be at the MacWorld Conference and Expo Tuesday.
SAN FRANCISCO, 6 JANUARY 2009 - There was a standing ovation at the Macworld Conference and Expo this year, but it wasn't for Steve Jobs or a hot new Apple product.
It was for singer Tony Bennett, who closed an otherwise lackluster keynote address -- Apple's last at the conference -- by Apple Senior Vice President of Worldwide Product Marketing Philip Schiller. To be fair, Schiller had been given a tough assignment, filling in for Apple CEO Jobs, who dropped out as a keynoter just weeks before the show.
During the Tuesday keynote, Apple didn't deliver anything as breathtaking as the next iPhone, but it did come up with a few new offerings for the faithful, such as versions of its iLife and iWork software and a slim 17-inch MacBook Pro that will ship with new long-lasting batteries that will keep the laptop running for as long as eight hours. The company also introduced a competitor to Google Docs called iWork.com and announced plans to start making all music on its iTunes store available under its iTunes Plus program, so free of digital rights management.
For years, Apple has used Macworld as a stage for launching some of its most exciting products. But with Jobs missing this year and Apple saying that it would not participate in future Macworld conferences, pundits had figured that Apple might hold off on any ground-breaking product news at this year's show. They were right.
Apple's most interesting news related to iTunes.
Apple began introducing freely copyable iTunes music last year when it began selling songs from EMI's catalog for an extra US$0.30 per song under a program called iTunes Plus. On Tuesday, Schiller said that Apple has now expanded iTunes plus to cover 8 million of the 10 million iTunes songs. By the end of March, the entire song catalog will be available under the program, he said.
In another big change for music lovers, Apple will also begin selling its regular iTunes songs at two new prices, starting in April: $0.69 per song and $1.29 per song. To date, regular iTunes songs have gone for a flat rate of $0.99.
For Mac OS fans, the big news was the new 17-inch MacBook Pro. Based on the same aluminum unibody design as the 13-inch and 15-inch versions of the laptop, the model will be less than an inch (2.5 cm) thick and will weigh 6.6 pounds (3 kilograms). But Schiller called the laptop's redesigned battery, which will last three hours longer than its predecessor, its "most innovative feature." Apple says that the new battery, which will use a microchip to control current flow, can be fully recharged 1,000 times, about three times the industry standard.
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