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Apple's big-screen TV was a no-show at WWDC, but analysts say it's coming soon

Mark Sullivan | June 13, 2013
Apple's Worldwide Developer Conference has never been a venue for truly big hardware surprises. In recent years, it has become the launch pad for iOS updates and Mac computer refreshes, and not much else. But given Tim Cook's late May musings about Apple's stake in TV-related technology--he told a D11 Conference audience there's "an intense interest" in this area--one could have easily harbored hopes that Apple would stun Monday's WWDC audience with a big-screen Apple TV.

All that said, sources tell us they think we'll see a full-fledged TV product "soon"--maybe before the end of the year, and probably without any revolutionary Hollywood content agreements in place. It sounds like a bold prediction now, but let's not forget what Tim Cook told the world during an April 2013 investors call. "Our teams are hard at work on some amazing new hardware, software, and services that we can't wait to introduce this fall and throughout 2014," Cook said. "This is the same culture and company that brought the world the iPhone and the iPad, and we've got a lot more surprises in the works."

Let's just hope we don't have to wait until WWDC 2014 to see how this pans out.


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