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Asia Pacific prefers thinner notebooks

Anuradha Shukla | Sept. 4, 2012
The region’s PC market declined 2.6 percent in Q2 2012 with the biggest slowdown in Singapore.

Asia Pacific vendors are getting ready for thinner notebooks as the region's personal computer (PC) shipments experienced a 2.6 percent decline in the second quarter of 2012 as compared with the same quarter in 2011.

Gartner's newly released report shows that Asia Pacific PC shipments totalled 30.3 million units in the second quarter of 2012 and the most notable decline came from China's PC market at 5.4 percent -the country's first ever year-on-year negative growth.

The biggest decline in the Asia Pacific PC market was experienced in Singapore (21.5 percent), South Korea (11.9 percent) and Australia (9.2 percent) respectively.

"Gloomy worldwide economies have put a dampener on PC spending in the region over the past year," said Lillian Tay, principal analyst for Gartner. "The wide array of alternate products entering the market is also affecting consumer spending, resulting in declining interest in PC spending."

The mobile PC and desk-based PC shipment segments decreased 3.7 percent and 1.7 percent respectively.

While the professional segment declined for the second time this year, the consumer segment showed better results but only grew only three percent in comparison to the same quarter in 2011.

Growth in India and Malaysia 

Declines in PC markets in Hong Kong, New Zealand and Taiwan were 1.4 percent, 2.2 percent and five percent. However, not all nations were in the worry mode as both India and Malaysia experienced growth of 17 percent and 21.6 percent respectively, which Gartner notes is due to the mobile PC growth.

Slowdown of PC growth in mature markets is there as consumers find less need to spend on PCs. They now find in the market alternative products and services allowing them to do work which earlier could be done only on the PC.

Lenovo continues to hold the leading position in the Asia Pacific PC market. The leader is closely followed by Acer Group and Dell; HP and ASUS are at the fourth and fifth position respectively.

"Lenovo continued to pick up market share especially from HP and Dell. HP's re-organisation and Dell's change in its business strategy for better margins gains have affected their shipment levels," said Tay.


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