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BLOG: Steve Ballmer: Microsoft's future is in making hardware, not just software

Preston Gralla | Sept. 18, 2012
Microsoft CEO Steve Ballmer says that Microsoft will become a hardware company as well as a software company. So expect lots of more Microsoft-branded hardware such as Windows 8 Surface tablets -- and possibly Windows 8 smartphones after buying Nokia.

If the newest line of Windows 8 Lumias don't take off, it may well be the death knell for Nokia. Microsoft can't afford to have its biggest partner die off, and so I think that Microsoft would buy the company. That's an even more likely scenario now that Ballmer has said that a big part of Microsoft's future is as a hardware maker.

 

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