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Boom in Vietnam IT corporate market

Anuradha Shukla | March 28, 2012
Laptops and desktop computers made up 40 and 41 percent of the B2B pie respectively in January 2012.

The Vietnamese IT corporate market is experiencing a boom, according to research company GfK.

GfK Vietnam conducts retail audit tracking of technical consumer goods and its research shows that more than 69,000 pieces of laptops, desktop computers, monitors, and printers were sold in Vietnam's B2B market in January 2012.

The corporate Vietnam market was at 40 percent and desktop computer market at 41 percent when looking at the overall PC and printing devices in the country.

Monitors and desktop computers were the two biggest selling products in volume terms and each grabbed 31 percent share in this market.

"While laptops, which averaged at a price of US$617 sold nearly 15,000 units to contribute the highest dollars, it was the monitor segment which excelled in quantity sales," said Van Tran Khoa, general manager of GfK Vietnam. "Over 21,000 units averaging at US$112 were snapped up in total by businesses in a single month alone."

Improving economy

Looking forward, GfK expects the Vietnam economy to improve, and this will result in business resumption and more budget release by companies for commercial activities and B2B sales, especially in PCs market.

There will be a significant spike in the B2B market for desktop computers and laptops in 2012.

While the sales of laptops in the Vietnam B2B sector contributed about 15 percent in value towards the overall laptop sales last year, this figure is set to rise to 20 percent in 2012.

Corporate sales in the desktop computer segment will also see a rise from its 40 percent share in 2011, to half of the total pie in 2012.

"Corporate sales performance for the month of January is actually expected to be comparatively lower due to the Lunar New Year holidays," said Van. "The two weeks of business shutdown will definitely impact sales quite significantly. The bright side of things is that we can certainly expect to see higher sales in the months to come."


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