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Corporate mindset determines UC adoption in the Asia Pacific: IDC

Carol Ko | May 4, 2009
Twenty-three per cent of APEJ enterprises have already deployed unified communications, or are testing the technology, says research firm

HONG KONG, 4 MAY 2009 Corporate mindset is the key characteristic in driving the adoption of unified communications (UC) and Enterprise 2.0 technologies in Asia Pacific corporations (excluding Japan), said research firm IDC.

Using a cluster analysis statistical method, four distinct clusters of enterprisestech innovators, tech mimics, tech skeptics and tech laggardsbased on their adoption and affinity for new technologies and work styles, were uncovered.

The study indicated that tech innovators are the early adopters of UC, while tech mimics will dominate the next wave of adoption. Technology adoption is in the DNA of tech innovators, which most often tend to be mid-market enterprises typically from the IT, IT-enabled services, business process outsourcing, telecom and Internet/Web 2.0 vertical industries.

Tech mimics, conversely, are inherently copycat enterprises, with a focus on imbibing best practices that could have been invented in other enterprises. These are typically large enterprises, with more than 1,000 employees, that rely on proven technology.

In the APEJ region, 23 per cent of the enterprises have already deployed, or are currently pilot testing, UC. They essentially form the installed base for next generation collaborative environments. Today, tech innovators are at the forefront of adopting collaborative applications and Enterprise 2.0 applications, said Shalini Verma, research manager for IDCs Asia/Pacific Communications Group.

Four UC-adoption clusters

In the future, the adoption of Web and video-related collaborative applications will take precedence over voice-related collaborative applications.

In the next one to two years, tech mimics will outpace tech innovators in adopting collaborative applications such as voice, Web and video conferencing.

However, this will not be the case for Enterprise 2.0 applications because tech innovators will continue to lead Enterprise x.0 adoption in the coming years.

Tech laggards, enterprises that are least favourable towards new technology and work style, prefer hosted collaborative applications. Within the Enterprise x.0 space, they have an affinity for internal wikis which provide them with a fairly informal and self adaptive medium of knowledge management and collaboration.

Driver for telecommuting

Results show that UC is emerging as a driver for telecommuting. The top reason for implementing telecommuting for more than 40 per cent of the enterprises was the availability of new UC tools.

Collaboration and productivity enhancement are cited as main drivers for UC adoption in the region and the impetus to consolidate systems across multiple sites also ranks among the top three reasons.

In the current economically challenging environment, where enterprises are trying to cut costs and simplify their ICT infrastructure, UC gets deployed as an added measure of cutting costs across the enterprise for optimised manpower resource management.

Enterprises are also torn between the need to continuously innovate and drive down costs. A good deal of the innovation budget will now be channelled towards reducing costs such as that of communication.


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