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Forget the stickers: iOS 10 turned iMessage into a platform, and that's more important

Caitlin McGarry | June 23, 2016
Messages in iOS 10 opens to developers for the first time. That's major.

Tech entrepreneur Matt Galligan, who founded the now-defunct news app Circa, wrote a widely circulated blog post last year envisioning what iMessage as a platform would look like. Many of the features he dreamed up came to life in Facebook Messenger, but are even more relevant and seem more possible now that iMessage has actually become a platform—limited, to be sure, but a platform all the same.

A limited but secure platform

Apple won’t bring iMessage to Android, which will limit its capabilities. Facebook Messenger and WeChat can reach more users. But if iMessage will ever become a hub, it’s a safe bet that Apple will secure it with hardware integration that no other messaging platform is capable of.

“The children of tomorrow will have no understanding of the English language,” Federighi joked as he blazed through the host of novelties coming to iMessage.

Some of those visual changes aren’t popular with people who want a bare-bones messaging app. But if Apple can please the next generation of iPhone owners with gratuitous messaging tricks, they could become the Apple service users of tomorrow. And, as we all know, the future of Apple is services—or so the company hopes.

IDG Insider


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