Better, we feel, to see mobile devices in future falling into two main categories, neither of which corresponds neatly with divisions based on smartness or featureness. These are:
- those that are being actively managed by the controller off the software platform on the device, with the active participation of the user. Such devices are likely to remain fairly high end. Planned obsolescence through software becomes a viable means to alter this dynamic in time. Dont be surprised to see Apple invoke this clause when its ready.
- those that arent required to be actively managed by anyone. This could easily include many so-called smartphones as well as more basic devices the emphasis here should instead be on enabling cloud-based applications easily, but with little or no obligation to upgrade the experience over time.
Taking this bipartite approach will help avoid costly mistakes and help all parties in the mobile handset value chain to focus on core competencies.
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