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M1 offers competitively priced mobile plans

Veronica C. Silva | Sept. 20, 2011
Company to publish 'typical' speeds vs 'theoretical' speeds to help users choose plans they need.

Singapore's mobile services provider M1 has recently introduced several mobile broadband plans that are "competitively priced".

To further entice customers, the company assured consumers of transparency by publishing "typical" speeds compared to publishing only the "theoretical" bandwidth speeds. This way, the company said customers can pay for the speed that they need.

M1's mData mobile broadband plans start from S$12 (U$9.44) per month at theoretical speeds of 7.2Mbps for 5GB for a 24-month subscription. For 50GB, the monthly fee is S$40 (U$31.40).

Typical download speeds, ranging from 0.6 to 6.7 Mbps, will be published even though consumers will be provided theoretical download speeds at 7.2 Mbps or 21 Mbps.

P. Subramaniam, chief marketing officer, M1, said the new plans allow customers to pay only for the speed that they need. "With faster speeds, more flexibility and lower costs, M1 customers will now get to enjoy the best value plans and even greater mobile broadband experience".

To further allay fears of customers that they will go beyond their budget, mData's monthly mobile broadband data usage above bundle will be capped at a maximum of $$69.30 (U$54.56).

Aside from mobile services, M1 also offers broadband and fixed communications services. The company said it launched last year ultra high-speed fixed broadband, fixed voice and other services on the Next Generation Nationwide Broadband Network (NGNBN).


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