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Ruckus Wireless simplifies delivery of converged IP services in hotels

Anuradha Shukla | June 24, 2010
Launches first high-speed wi-fi wall switch

SINGAPORE, 24 JUNE 2010 Ruckus Wireless is enabling hotels to offer multiple, high-value IP-based services over a single wired/wireless network.

The company is able to offer this through a high performance wi-fi wall switch that delivers lowest cost per room. The new ZoneFlex 7025 integrates high speed 802.11n wi-fi technology with wired ethernet ports into an inconspicuous and low-profile wall jack that fits into any standard United States or European electrical junction box.

The Ruckus ZoneFlex 7025 Wi-Fi Wall Switch is available in the fourth quarter of this year and is priced at US$249.   

Redefines cost structure

This new ZoneFlex 7025 is ideal for hotels that want to converge their wired and wireless networks into a single infrastructure that can reliably connect in-room IP-based devices and services. Ruckus claims its new device can redefine the deployment model and cost structure for these hotels.

Ruckus has also launched a new ZoneSwitch line of affordable 802.3at/af power over ethernet (POE) switches in order to complement its Wi-Fi Wall Switch. The Ruckus ZoneSwitch 4224 and 4124 will be available in the third quarter of this year. These devices are priced at US$1,999 and US$1,399 respectively.

Douglas Rice, executive vice president and CEO of Hotel Technology Next Generation (HTNG), a non-profit industry trade association, noted that it is very important for hotels to maintain wireless connectivity everywhere.

Rice said the hospitality market understands the huge benefits brought by an IP-based network in order to deliver a better guest experience. The network can also help the delivery of new services that can enhance customer loyalty and improve staff productivity across their hotels.

Solving IT problems

Ruckus says it specifically developed its Wi-Fi Wall Switch to address the burgeoning demands within hotels to connect in-room devices that are now IP-enabled. It also wanted the product to support a variety range of IP-based services.

With the new switch, hotels can address these needs and solves IT problems such as operating disparate wired and wireless networks, removing unsightly cables and network devices within hotel guest rooms.

Hotels can also install more ethernet cables in guest rooms and other areas to connect new IP-based devices. Moreover, hotels can run additional ethernet cabling to support standalone wi-fi access points.

Today's hotel guests depend on both wired and wireless high-speed Internet, and it can be difficult or expensive for existing hotels to do both well.  Many hotels need devices that support both, and that can be easily installed into existing infrastructures, added Rice.


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