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Tesco launches Google Glass app as search giant closes wearable stores

Sam Shead | Jan. 15, 2015
Tesco has announced that it has become the first retailer to offer shoppers a Google Glass app. But the launch of the Tesco Grocery Glassware comes as Google appears to be pulling back on the wearable headset, after it failed to gain widespread adoption last year.

Tesco has become the first major UK reatailer to launch an app on Glass - Google's wearable device, which has failed to truly take off with the UK public and is no longer being sold through Google's Basecamp stores.

The app, developed by Tesco Labs, allows Tesco shoppers to browse goods, view nutritional information and add items to their shopping basket hands-free.

The Tesco Grocery Glassware works alongside customer's grocery accounts, automatically adding products to the customer's online basket for them to then review and order by computer, tablet or mobile.

"At Tesco we want to ensure we have the means in place to allow customers to shop whenever and however they want, which is why we're testing the possibilities of customers topping up their online basket with Glass," said Pablo Coberly, innovation engineer at Tesco Labs.

"We don't envisage Glass becoming the new platform for shopping as its functionality is different, and more immediate," said Coberly. "Instead, it compliments other devices and integrates shopping into everyday life because products can be ordered or added as and when customers realise they need replacing.

"We've intentionally kept functionality very basic given the early stages of customer use of Glass. We're keen to see how customers react to shopping with Glassware and welcome feedback or suggestions from customers using Glass."

Glass users can install Tesco Grocery Glassware through MyGlass on their mobile device or desktop.

Google Glass was launched in the UK in June 2014 at a price of £1,000 and has already been tested by a number of organisations, from hospitals to airlines like Virgin Atlantic.


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