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The Asia Pacific PC market to grow in 2012

Anuradha Shukla | Jan. 20, 2012
Demonstrated a healthy 11 percent growth in 2011 despite uncertain global economy.

The Asia Pacific PC market is set to grow in the second half of 2012, according to a new report by IDC.

The research firm has predicted disk drive supply challenges in the early part of 2012 for PCs but expects the market to remain close to 10 percent growth for the year in the Asia Pacific region.

Although recovering from a weak economy, the Asia Pacific (excluding Japan) PC market grew 11 percent for the full year 2011 to reach 119 million units. 

This relatively healthy growth indicates the resilience in these Asian markets, notes IDC.

"The PC market took a number of punches last year, be it from the uncertain global economy or from Media Tablets that competed for consumer attention," said Bryan Ma, associate vice president of Asia/Pacific Client Devices Research at IDC.  "PCs will still face disk drive supply challenges in the early part of 2012, but IDC also expects the market to rebound quickly by the second half of the year to remain close to 10 percent growth for the year in the Asia Pacific region."

Lenovo leads the pack

Lenovo led the Asia Pacific PC market for the entire 2011 by exhibiting a strong position in its home market China and recording robust growth in the rest of the region.

IDC points out that Lenovo took a beating in the second half of the year due to the confusion surrounding the future of HP's PC business.

Other vendors also contributed towards the growth in the Asia/Pacific PC market- ASUS made strong efforts in the ASEAN region, while Dell continued to fortify its positions in both China and India.

The efforts of all these vendors paid off specifically in the fourth quarter of 2011 when the Asia Pacific PC market came in three percent ahead of IDC's initial forecasts with 11 percent year-on-year growth.

 

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