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The opportunity of UC

Ross O. Storey | Nov. 11, 2009
Unified Communications is the single biggest opportunity in the history of the professional headset industry, according to Mogens Elsberg, the recently appointed chief executive officer for GN Netcom.

What plans do you have for expansion into Asia, specifically Malaysia, Hong Kong and Singapore?

Asia has been an investment region for GN Netcom in the past and we will continue to invest in the region. We see significant growth in the market and our growth in this market is substantial double digit. Our decision to do the global launch of our strategic products in Asia also signals the importance of this region.                 

What forecasts do you have for the likely hot technologies for 2010 and what are your views on a potential economic turnaround?

The new generation of Jabra headsets, Jabra GO and Jabra PRO set new standards for the way we talk business. They are the first professional headsets with user-friendly touch screen for easy call control. Secondly, GN Netcom is constantly developing its technologies for providing superior sound quality both through research and development of new acoustics components and through software solutions. Finally, GN Netcom focuses in its product development very much around usability/simplicity, ergonomics and design as we see these areas being very important to our customers.

Users can now control calls to their mobile phone, softphone and desk phone from the same headset!

At GN Netcom, we believe that the market will stay flat in 2010 and start growing in 2011.

What are your major goals as the new CEO of GN Netcom? How will you stamp your mark on the organisation?

My objective is to increase the revenue and to gain market share. Despite the financial turbulence, the company decided to continue investing in product creation and we will continue doing that in 2010. Consequently, we are in a situation where we continue to launch state-of-the-art products as the Jabra GO and Jabra PRO      

What do you regard as key challenges for tech company CEOs in these turbulent times?

The major challenge is to rightsize the organisations to match the market conditions while continuing to invest in developing products that meet customer need and requirements. It is a very difficult balance.   


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