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Windows 8 Store cracks 50K app mark, but now what?

John P. Mello Jr. | March 27, 2013
After a sluggish 2013 start, Microsoft's Window 8 App Store appears to be attracting new titles again.

Meanwhile, Microsoft has started to address the flagging numbers at its app store by throwing money at the problem.

The company announced last week that it will start paying U.S. developers $100 per app published at the Windows Store or Windows Phone Store. App postings per developer are capped at ten for each store.

Neverthless, Microsoft may be finding itself in a "chicken and egg" situation.

Developers won't be attracted to the app store until they can do some volume business there, and that can't happen until Microsoft sells more Windows 8 hardware.

It can't do that, though, unless it has the kind of apps that make consumers not only buy Windows 8 hardware, but use the new operating system's interface, which is optimized for the apps and not resort to using legacy programs in "desktop" mode.


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