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4 ways to manage your online reputation

Shane O'Neill | Jan. 25, 2012
This Saturday, Jan. 28, is Data Privacy Day. DPD, as it's known, is a day to "increase awareness of privacy and data protection issues among consumers, organizations and government officials and help industry, academia, and advocates to highlight consumer privacy efforts."

-Fifty-seven percent of adults think about taking steps to keep their work and personal profiles private. However, 17 percent said information intended to remain private had inadvertently been made public online.

-Be judicious about adding personal information to your professional profile. Only include information appropriate in a professional context.

Adjust Your Privacy Settings

-In Internet browsers, social networking sites, personal blogs and other places where you maintain personal data, use privacy settings to help manage who can see your profile or photos, how people can search for you, who can comment and how to block unwanted access. According to Microsoft research, 49 percent of adults do not use privacy settings on social networking sites.

-If you use Internet Explorer 9, use the browser's tracking protection, which helps block unwanted tracking by third parties. You can also use Internet Explorer's "InPrivate" browsing mode.

-Periodically review who has access to your content. It's OK to remove people whom you feel no longer need access.

Think Before You Share

-Think about what you post (particularly personal photos and videos), who you share the information with, and how it reflects on your reputation. Let others know what you do and do not want shared, and ask them to remove anything you don't want disclosed.

-Microsoft research showed that only 38 percent of adults and 39 percent of kids actively think about the long-term impact their online activities might have on someone else's reputation.


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