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Digital security firm announces Asia expansion

Ross O. Storey | Jan. 23, 2009
Despite the economic downturn, global digital security company Gemalto has announced plans to expand in Asia.

In Asia, there is a lack of awareness on the importance of IT security as well as shortage of IT security personnel and related resources. Especially emerging countries such as China and India are still premature in developing IT security measures. Gemalto hopes that, through the channel partner program, more Value added Resellers / System Integrators (VARs/Sis) will be enabled with the skillsets to provide digital security solutions, not only to the bigger enterprises, but the small and medium businesses, too.

What country-specific (Singapore, Malaysia, Hong Kong, Philippines, India) digital security issues stand out currently? Is there any current research that you can provide?

According to the Unisys Security Index, Hong Kong residents cite security fears among one of the highest concerns particularly the fear of becoming victims of bank card fraud.

Australia is also becoming an increasingly attractive target for phishers. The success rate of phishing (Ed: phishing is the criminal process of attempting to acquire usernames, passwords and credit card details by pretending to be a trustworthy entity in electronic communication) is usually around three percent. With more than seven million online bankers, there could potentially be 210,000 people affected.

What do you see as the major challenges in the year to come, relating to Gemato's business and operations?

In the Asia Pacific, digital security is driven from a business perspective rather than via regulatory laws or standards set in the industry. Moreover, the benefit of implementing digital security is not apparent in the short run. Hence, one of our major challenges would be to get our customers educated on the severity of cyber fraud, and the need to combat these threats.

What benefits will members of the new Asia Channel Partner Network receive and who (which industry sectors) do you expect to become members?

The Channel Partner Network is an ecosystem of carefully selected channel partners. Members of the new Asia Channel Partner Network will be provided with infrastructure support, training and sales benefits ability to resell a broad product portfolio of off-the-shelf security solutions. In addition, partners can participate in lead generation programmes and benefit from additional sales and joint-marketing opportunities.

All necessary resources, including sales and marketing support tools, in-depth product information, training programs and schedules, and latest news on Gemalto solutions will be exclusively available to channel partners.

More importantly, the Channel Partner Network will enable partners to broaden their business opportunities through exchanging information while leveraging on Gemalto's worldwide technical support.

We are confident that our customers from different industry sectors will find it beneficial to be part of this global network.

What sort of success stories can you tell relating to the outcomes for the Channel Partner networks in Europe, the United States and Africa?


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