Here's what you need to know:
What happened? Epsilon Interactive last Friday announced that unknown intruders had broken into one of its email servers and accessed the names and email accounts of some of its 2,500 corporate customers. Epsilon has not disclosed how many accounts in total were exposed in the breach. Some say it is the largest breach ever involving that kind of data, meaning that tens of millions of email addresses were likely compromised.
I've never heard of Epsilon. Why do they have my name and email address? Epsilon provides email and customer loyalty services to more than 2,500 corporations, including seven of the top 10 Fortune 100 companies. The company sends more than 40 billion emails annually on behalf of these clients. So even if you haven't heard of it before, chances are high that your bank or your favorite retailer or hotel chain is using Epsilon for email and other services. The company touts itself as the world's largest permission-based email marketing provider and is believed to store more than 250 million email addresses.
How did the breach happen? Epsilon has not divulged any details of the breach beyond saying that it was discovered on March 30.
If it's only names and email addresses that were exposed, why is everybody acting so concerned? The Epsilon breach, big as it is, could have been much worse. Right now, the biggest concern is that the stolen email addresses will be used by the intruders to launch sophisticated and highly targeted phishing attacks.
The stolen information will allow scammers to send authentic-looking email messages that appear to come from a bank or other business with whom the user has an existing relationship. The emails will try to trick people into parting with information such as their usernames and passwords for bank accounts or other online accounts, or they could try to trick people into downloading malware on to their systems. People who don't fall for such scams should be fine.
Will the stolen information allow the attackers to break into my bank account? No. Only email addresses and names were compromised, not login credentials.
I just received an email from my bank informing me about the breach. What steps do I need to take to protect myself? The first thing to do is relax. The stolen information by itself will not allow the intruders to break into any of your online accounts or to commit identity theft. The main thing to remember is not to respond to or follow links in any message that purports to come from your bank or another business asking you to update or validate your account information or to provide other personal details. Such links will take you to bogus websites set up to collect personal data or download malware to your system.
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